Way more sheer than the swatch show, but I prefer it that way. I also like that it doesn't have a scent or leave a stain. I bought this along with the apple balm and I prefer the apple balm colour. This is more sheer than the apple balm, and looked a little too warm on my cheeks as a blusher. Still really cute though so I'll keep using it.
On the attached picture: top is bebe, bottom is apple