I really love this! It tones up my brows so naturally. I used to have super dark, bold brows and always had to bleach them, but regular bleach would make them way too light and I'd end up looking like Mona Lisa, haha. I saw an ad for this brow dye made by Kiu and decided to give it a try—it's exactly the natural brown shade I wanted! Not too light, not too dark, just really pretty. My whole look feels much softer now 😭. Plus, the dye comes in single-use packets, so there's no risk of messing up by mixing it myself. Seriously loving it. I finished my first box and already repurchased ANAZE.