Even though I've bleached my hair 5 times, my hair is so thick that the bleach didn’t fully take, so the brightness is about the same as someone who bleached 3 times! My hair stayed strong and healthy, but it did cost a lot... Anyway, the color is so pretty and I washed it off after just 5 minutes, but the color payoff was insane lol. I shampooed 4 times with regular shampoo and it still wouldn’t fade. Usually, hair color fades after one wash, but this one doesn’t fade no matter how much I wash it ㅇㅅㅇ... It’s a vivid pink with strong purple tones, which makes it even more unique and beautiful! People around me say the subtle pink tone makes it look even prettier!