Very minimalist! Does make lashes look longer and separates them. No smudging or fallout.

All Day Mascara

Super cute ! I like that it’s waterproof. It doesn’t smudge or fallout. Great for minimal makeup

I love this color!!! It really brings out my eye color and makes my eyelashes look super long! It can be a bit rough to take off, but it works well  and stays all day. If you have blue eyes(like me) I really recommend if you’re worried about smudging or need something waterproof. It is a pretty small amount, but it looks good in one layer, so it’s lasted me longer than I expected.

It’s good in the sense that it lengthens and curls lashes I don’t mind the formula but you get a very very tiny amount of actual mascara the rest is just a long applicator. It’s really difficult to actually remove as well but it’s good for beach days since it stayed on through my swimming  - wouldn’t really recommend for everyday use though just because of how difficult it is to remove and how expensive given what you get

The brush is very thin, making it easy to apply. It actually holds up my straight Asian lashes and you can apply force to the tip to have it at an angle for easy application.

i purchased the volume one and loved it so much i needed the long version for everyday, i’m so surprised that such a thing mascara makes such a difference - other brands with similar wands don’t do much

Simple and easy to use!! Highly recommend.

love this mascara so much! it’s great for volume and length and makes my lashes look beautiful while also staying pretty natural!

If you prefer a clump free mascara that delivers a natural, clean look, this is one of the best formulas out there. It separates the lashes beautifully without weighing them down or making them look overdone.

It doesn’t add a ton of length, but you can layer it once it dries to build a bit more definition, just don’t expect dramatic length. I’m curious to try the black shade to see if it offers a bit more intensity compared to the one I have now.

One of the biggest wins for me is that it holds a curl all day, even with my typically stubborn, straight lashes. Plus, it’s waterproof, so it stays put through heat and humidity without smudging.

If you're after a natural, everyday mascara that keeps your lashes curled and defined without clumps, this one’s definitely worth trying.

Thickened up my lashes nicely! East to manage as well and i love the thin applicator!

As expected from AOU!!! It's good, really good mascara.

I used to only use Mood's skinny mascara, but wow! AOU really has all their products as hits ㅜ I love it so much! It's very useful for daily use to hold the curl on sparse lashes ❣️

The fixing lasts long without smudging or clumping!

It's skinny so it's good to apply, but I think I'll use up the amount quickly.. it's small 🥲

It's a secret that I applied it a lot in a clumpy way because it doesn't show when applied

I totally recommend it as an easy-to-handle beginner product that prevents smudging.
Please offer discounts often ✨

I wanted to buy a mascara with a thin brush, and while searching, I found the AOU mascara recommended on YouTube, so I gave it a try. I was debating between brown and black, but I chose the natural brown.

The brush is definitely thin, making it easy to apply on the lower lashes and both the inner and outer corners of the eyes, which I really love!! The brown color itself is natural and nice. However, a slight downside is that while it looks fine right after applying, after some time, the color seems a bit off from the eyes? It's not turning white or anything, but the color seems to change a little?? So this time, I’m thinking of trying the black one! Haha.

Anyway, thanks to the thin brush, it’s very easy to apply even for someone like me who isn’t skilled, and the staying power is good, so I’m satisfied!

This mascara has a perfectly natural brown color without too much whiteness. I prioritized curling power, so I chose the volume brown option. Because of that, it doesn’t really lengthen the lashes, so if you prefer lengthening, I recommend choosing the long option. The brush is thin, making it easy to apply on both upper and lower lashes. Honestly, the price discount isn’t very big, so compared to other brands, the price advantage is low, but AOU products have that extra something that keeps me coming back. I really like this mascara too, and I think I’ll repurchase when I finish it. Highly recommend.

I really love this mascara! It curls naturally and stays neat without smudging, making it perfect for daily use. The brown color is especially beautiful; it’s not a common dark brown but has a slight red tint that makes the eyes look clearer and softer. Highly recommend when you want a defined look that’s less intense than black mascara! It curls naturally and lasts all day without smudging, so I’m very satisfied. Above all, the brown color is so charming—it’s not a typical deep brown but has a reddish-brown tone that makes the eyes look soft and sophisticated. Perfect for a natural yet defined impression, especially compared to black. Recommended for daily use!

I haven't used it yet, but I bought it because the reviews were good. The delivery was fast.

I bought this mascara based on recommendations after trying many others, and it's great~~!

It doesn't smudge easily and applies beautifully, defining each lash! The color isn’t a strong brown but very natural, which I love! Even when I apply black on my upper lashes, it blends well without feeling off!

I usually have mascara that smudges easily, but this one doesn’t!!! It stays intact for at least 9-10 hours. One time, I was out for a company dinner for almost 12 hours, and it did smudge a little…?
I’m not sure if it was the mascara I applied on my upper lashes or the A.O.U All Day mascara on my lower lashes, but after using it all week, that was the first time it smudged and I was surprised!
I was so relaxed and then went to the restroom only to find panda eyes... haha
I’ll try again next time and figure out the cause, lol

Anyway, it never smudged during work days and the effect is so pretty!!

I tried this because an influencer said they use it for under lashes. The brush is really thin, so it seems great for under lash use. I tried it right after receiving it, and I liked that it dries quickly. But I think I need to use it more to know about the staying power and other aspects! Also, the amount is small… I wish there was more.