It comes out like a gel type and feels firm when applied. I tried applying just this one after my basic skincare for a simple makeup look. After applying this and just one cushion foundation, the glow and lasting power were definitely noticeable. I also used a little of the included blusher, spreading it gently, and the gradient effect was nice and it absorbed well, so I liked it. I hesitated because there weren’t many reviews, but I think I made a good purchase.