I totally love it! First of all, the case itself is so clever and I like it. For balm types like this, you usually have to carry a brush separately or apply it with your hands, so while you can apply it at home, it's practically impossible to touch up outside. That's why I didn't buy any balm types even when they were trending, but since this one has a built-in brush, I just had to buy it...! The color shows up better than I expected. It applies with a transparent, sheer finish and looks really pretty. I think I understand why it's so popular now haha. I was debating between the apple balm and the bubble balm, but I chose the apple balm because it’s unique. I think I made a good choice? Just make sure to clean the brush well after applying and close the lid tightly. The inside part is hard to clean. Also, I'm patiently waiting for other colors to be released as thick tints.