I naturally have thick, dark eyebrows, and with my strong T-zone and bold brows, my face looked a bit intense. That's why I bought this dye. I didn't leave it on too long since my brows are natural—just about 4 to 5 minutes. After wiping it off, my brows turned lighter than my hair but not too brown, which I liked. With the dark shade gone, my overall look feels much softer and even a bit more feminine. Just a heads up: since it's a dye, it can sting your skin. I used Vaseline around my brows, which helped a lot. Still, if you leave it on too long, it can hurt, so sensitive skin types should be careful. Overall, ANAZE worked well for me.