I've never used a shampoo that actually gives my hair volume like this before, lol. Lately, I've been noticing my hair looks so much fuller, and I realized it's after I started using this shampoo! The scent is so luxurious and nice, plus the lather is super rich—amazing! With other shampoos, I barely got any foam and my hair would end up greasy, but this one is totally different. It leaves my hair feeling so fresh and clean! ANAZE, you nailed it.