I bought this for my bleached hair, and it made my hair so soft and smooth, I love it!! My method is to shampoo, towel dry, then apply the treatment mainly to the ends. After that, I wrap my hair with the towel I used for drying, apply some heat with a hairdryer, and leave it on while I shower. (On lazy days, I skip the hairdryer.) Then I rinse it out, and even with bleached hair, it’s soft and tangle-free when drying. I really like it!