This is the real deal. It's almost like a dye stir-fry. Depending on your base color, you can create various shades of purple. It doesn't just neutralize yellow tones; you can actually achieve purple hair. The color is so pretty, and I used a foaming applicator to create bubbles, so it foamed well and seemed to tone evenly. However, my hair felt a bit stiff and not very smooth 🥲