This is much easier to apply. The previous jar-type product required scooping it out with your fingers, which raised hygiene concerns and was inconvenient because it got on your hands. While jar types might be convenient for shops to use multiple times, as a regular consumer, it was honestly really cumbersome and uncomfortable to use. I bought it once and never again, but I really like that this new version comes in a container that you can apply without directly touching it with your hands. It's much better hygienically and seems greatly improved in terms of portability and ease of use. I hope they release more colors in this tube or pump form because I'd love to buy and try several. I look forward to seeing more colors and formulations in the future.