I knew the product was effective, but since it's a solid type, I thought it would be bothersome to apply with my hands or a brush, so I hadn't bought it. However, I purchased it as soon as the thick tint balm came out and have been using it well. I'm a summer cool whitish pale, so the color is strong enough to wear alone, and I adjust the amount when applying~~ When you control the amount, it becomes a beautifully transparent shade. The color payoff is obviously pretty, and for people like me who have dry and chapped lips, it's very moisturizing and great! Highly recommend!