It's so pretty!! I can't believe the price..❤️ It's truly soft and not dry at all, making your lips look beautifully blurred. The photo is not well taken by me, but the color matches perfectly with the one shown on Hemeko Lab, much more than my photo. You can trust that the color is exactly as shown on Hemeko Lab, so go ahead and buy it!! You can comfortably do an over-lip look, and even though I'm not good at makeup, it applies beautifully just by using my fingers. I'm cool-toned, but this color suits me so well that I want to get it in every shade. Also, I had a question and the customer service was super kind and helpful. Thank you~