It's as good as getting your hair dyed at a salon! Just a heads up—it's not a dark red, but a really vivid, true red. So if you were hoping for a red-brown shade, you might be a bit disappointed. I used this ANAZE shampoo for about two months to keep my red-brown color, but when I wanted to switch to a different shade, the red was so stubborn that even the salon had a hard time getting it out 😭😭! If you're thinking of changing colors soon, I honestly wouldn't recommend using toning shampoo. Just my two cents... haha.