The hold strength is less than two and a half stars, and it really feels that way. I originally wanted to buy the gray color, but since it was quickly sold out, I hurriedly bought this one. It's better than nothing, but my hair is bleached, very thin, and has little volume. It has no strength at all! Even with heat from a dryer, it only holds for about a minute before it quickly falls flat. So I can't live without a strong holding spray, but this one is too weak and doesn't suit me. The gray spray will be restocked in September, so I'll wait until then to switch. Until September, I'll try to get by using this soft fixer together. 🥲