I usually use shade 21, but I wanted to try bronzer makeup, so I purchased this. From my experience, I felt that the tone 25, which suits somewhat tanned skin, is the most comfortable to use without any limitations. When I apply color on my cheekbones and forehead, even with good blending, it looks a bit unnatural. So, for those with lighter skin tones, lowering your foundation shade might help create a more natural bronzer look. I tested it on the inner wrist, which is the lightest part of the body; the first photo shows before blending, and the second after blending. The texture applies smoothly but has a slight balm-like feel, so a bit of powder after foundation seems necessary.