The saturation is just right—not too low or too high—a delicate soft pink. Depending on how many swipes you apply, you can create a range of looks from subtle to lovely and charming♡ I've also included comparison swatches with similar colors ◡̈

I was curious because the Apple Balm and Cherry Balm looked similar, but rather than a clear big difference, the Apple Balm has a cooler pink-based red, while the Cherry Balm feels like a classic red. Please refer to the comparison swatch ♡

I added five colors to the apple balm I had previously purchased and tried swatching them. The order is No.1 Apple Balm, No.3 Mulberry Balm, No.4 Cherry Balm, No.6 Peanut Balm, No.7 Bubble Balm, and No.9 Bebe Balm. Personally, I think No.1 and No.4 are great to apply over red tints, so I’ll probably use them often. No.7 and No.9 seem perfect for daily colors~ The texture is firm, so the shine lasts a long time.

i think this is the most neutral shade of the glow balm and i love it 
i like to use it as a topper over a lip oil as a gradation kinda look, i use the silicone lip brush to precisely apply the gloss over the lip oil so it’s not as messy 
overall i think this is my favorite shade as the mulberry shade is too cool for me

Way more sheer than the swatch show, but I prefer it that way. I also like that it doesn't have a scent or leave a stain. I bought this along with the apple balm and I prefer the apple balm colour. This is more sheer than the apple balm, and looked a little too warm on my cheeks as a blusher. Still really cute though so I'll keep using it.

 On the attached picture: top is bebe, bottom is apple

The colour is a lot more sheer than I thought, but I prefer it that way because my lips are naturally quite pink-red already so lip products that are more opaque make my lips look too much. I also like that it doesn't have a scent or leave a stain. I haven't found a lip product I like the feeling of and really only tolerate vaseline on my lips so I'm happy I tolerated this. 
It is a little hard to use since I need to use my fingers to melt the product and it's not that easy to melt. 

I tried using it as a blush and it is such a cute pink colour. 
On the attached picture: top is bebe, bottom is apple

first time trying but it looks very pretty with glitter.

Bubble Balm is my favorite color so far! This is a repurchase, but first time from HEMEKO. I adore this site and will continue to use it, just made another order!!

So this color lip balm is thick and heavy, Especially if it’s warmed up from weather or something, it is kind of goopy. But imo it looks really good plastered all over the lip. It’s a very good pink if you want your lips to be pink in a non tacky way and not with any red or coral.

I love these glowy tint balms. Although it feels a bit unhygienic to finger dip, and then it feels more of a hassle to always need a silicone lip sponge on hand. The color is so good. The juiciness of the product is so good too. Not very common in K-Beauty, for what I’ve experienced so far. It’s not a lip stain it just colors your lips very well when applied. It doesn’t last that long but my lips aren’t always dry when I use these. Prune balm is like pink and brown simultaneously

The AOU Glowy Tint Balm is the perfect blend of color and care. It melts onto the lips with a buttery texture, leaving a natural, glossy finish that feels hydrating rather than sticky. The pigment builds beautifully, giving a soft, healthy look that lasts for hours without drying or settling into lines.

This color is very unique~ It provides just enough sparkle to keep it interesting. And it pairs well over other lip tints that I have. Although it does lean toward the more bright shades of pink— because it’s a sheer formula, you make the color work despite having a muted skin tone. I find it best paired with a separate lip tint rather than wearing it by itself.

I love this balm! From the product photos, I was afraid the color would be too bright for my muted skin tone. But because it’s quite sheer, it becomes this beautiful soft baby pink that isn’t too bright nor too muted. The formula is also perfect! It’s moisturizing enough to keep my lips soft and nourished for 3-4 hours (without eating or drinking). It also pairs well with other lip tints that I have. I’ve already bought this 4 times now~

Really pretty but I feel like this color don’t look good on me

This is the ultimate signature color for me. I’m a warm autumn with yellow toned skin-and it’s a perfect darker version of my lips but better color. It’s glossy and is a very warm orange tone brown 🍫🍫🍫

Stunning. Perfect everyday day color to add to your lips for any day. I’m a warm autumn with a yellow skin tone and it’s a my lips but better look. It’s very sticky in the way that it feels secure ☺️👍👍

I've been using this continuously and I'm on my several container now, and I never get tired of it. Also, it keeps my lips from getting dry, which I really like.

LOVE this balm. It’s a perfect coral shade.

Product review:
- Since this is a balm, it was super hydrating and moisturizing which I prefer over lip tints. Since it is NOT a tint, there is no stain (which is totally okay with me but some people might prefer not reapply often).
- There is no scent so it is good for people that might be sensitive to fragrance.
- One downside is that it comes in a pot which is difficult to apply on the go. I don't like dipping my fingers in due to sanitary reasons. I ended up bringing a lip brush with me but I will say it's not super convenient. They now sell one with a built-in applicator so I will probably purchase that next time!!
- In general, these apply more sheer than it looks like in the pot and they are buildable in color.

Shade review:
01 Apple Balm is a cool-toned pink with a drop of apple red color. It looks a lot brighter and more red in the pot but applies more sheer. I can see why this color is so popular!

Picture: 01 Apple Balm (left) and 07 Bubble Balm (right)