I've been self-bleaching for 8-9 years. This is the first time I've tried a color-depositing shampoo, the Color Tone Shampoo! A few years ago, a friend told me that using a color-depositing shampoo would just turn my hair purple and make it stiff, so I never considered it. I wanted to maintain my bleached hair, but dyeing it would damage it again, and no matter what color I chose, it would eventually fade to one color. I was tired of the yellow and didn't want to keep my bleached hair like that, especially since yellow hair doesn't suit me at all in summer. I was at a loss about what to do until I found out about toning shampoos while watching Kiu's video, and I decided to give it a try, albeit with some skepticism. But wow, it works perfectly on hair that has been bleached more than twice! After dyeing it in an ash tone and washing my hair a few times, a beautiful silver color comes out almost immediately! My hair feels a bit stiff on the first day, but it's much easier than dyeing, and it doesn't feel burdensome... it's a whole new world! The yellow you see in the picture is from a place that has been bleached maybe once.