It's matte but not drying, and the color is so pretty. Lately, the weather has been so hot and sticky that I hate how hair sticks to my lips, so I usually don't like matte lips. But these pot-type lip products have been coming out a lot recently, and I was interested in trying them. I watched several YouTube videos before buying, and hesitated because it was a bit pricey. But when I applied it, it was soft, blended well, and I think it could even be used as a blush. I'm curious about other colors too. I've bought so many lip products lately haha, my wallet is going to be empty. It feels different from the lipsticks I used before, very innovative. Please make more products like this. I just wish the price was a little more affordable.