The texture looks matte at first, but when you touch it, it's surprisingly soft and smooth, which was a nice surprise. It applies softly without drying out, which I liked. This was my first time using a pot-type lip product like this, and it wasn't bad. However, I felt the amount was very small, and since the formula is quite soft, you end up using a lot each time, so the volume feels quite limited. If used daily, it would probably be finished in about two weeks. The amount is really small. I think the soft formula contributes to that. Also, the color payoff was lighter than I expected. The product itself was fine, but I still think the price is quite high.