My eyebrows are naturally dark, so I bought this to match my brow color to my hair and I'm really happy with it. It's easy to use and comes with everything you need, so even if you're a beginner, it's not complicated at all. After applying it to my brows and wiping it off, the color lightened up in a really natural way, making my whole look much softer. I liked that I could control how much I lightened my brows and it wasn't too harsh or irritating. It's super convenient to be able to do this at home instead of going to a salon. I used to worry about my brows not matching my hair after dyeing, but with ANAZE I can easily get them to match. Definitely planning to repurchase.