If you leave it on for about 5 minutes, it comes out as a pretty light pink! It turns into a pastel pink color like cotton candy. Leaving it on for 7 minutes mixes in a bit of purple, giving more of a pink muhly grass vibe. For reference, I bleached my hair three times. However, the downside is that it really doesn’t take well at the roots, resulting in a blotchy look. Also, to avoid blotchiness and get a cleaner result, I think you need to dilute it in a large basin and apply it to your hair. If you just apply the shampoo directly, that part ends up much darker! Anyway, I’m really satisfied with the product, but there’s so much of it that I got tired of the color before even using half of it lol.
