Except for the price, I'm satisfied with everything about this product... haha I used it last time and finished it all, so I bought another one ๐ชฝ๐ซถ๐ป I never buy bleaching products because they completely strip the color, but the Onays dye product colors naturally with a brown tone, so it looks very natural and gives a soft impression... โฅ๏ธโฅ๏ธ Also, itโs less irritating compared to other products, so I felt safe about its safety !!!! haha I really like it.. Maybe because Kiwoo made it, the color comes out nicely and pretty, and it feels good... But if you leave it on too long, the color turns too much into a red-brown???? which is a bit off...